4Play Gaming, an innovative iGaming platform for casino sites and sportsbooks, is excited to announce its strategic partnership with Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting. This collaboration aims to revolutionize user experiences and operational efficiency for online gaming operators globally. As one of the first No RevShare platforms, 4Play Gaming offers a fixed fee structure instead of traditional revenue-sharing models. This ensures stable and predictable costs with minor yearly adjustments, providing operators with clarity and transparency, free from revenue fluctuations
4Play Gaming’s revolutionary platform features an event-based architecture that fundamentally transforms the way users experience online gaming. By seamlessly integrating advanced technology, 4Play Gaming’s platform sets a new standard for iGaming, positioning itself as the platform provider of the future. This innovative approach allows operators to offer their users a more dynamic and engaging gaming experience, fostering increased user satisfaction and loyalty.
Optimove, renowned for its customer- (player) led Marketing Platform, will serve as the main CRM provider for 4Play Gaming. This partnership will leverage Optimove’s expertise to deliver highly personalized player interactions, driving both engagement and retention for online iGaming operators. Optimove’s sophisticated CRM Marketing technology is designed to analyze player behavior, predict future actions, and tailor marketing efforts to meet individual needs, thereby maximizing player lifetime value.
Global Director of Partnerships, Dan de Souza stated, “Combining 4Play Gaming’s state-of-the-art platform with Optimove’s CRM Marketing Platform, empowers gaming operators to improve user experiences, increase engagement, and realize significant operational efficiencies. 4Play Gaming is committed to staying at the forefront of technological innovation and providing its operators with the best tools to succeed in the competitive iGaming market.”
About 4Play Gaming
4Play Gaming is a leading iGaming platform provider for casino websites and sportsbooks. Its cutting-edge system introduces an event-based architecture that transforms the online gaming experience. With advanced technology and seamless integration, 4Play Gaming sets a new standard for iGaming, positioning itself as the platform provider of the future.
About Optimove
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.
In Gartner’s 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner’s companion report, it was ranked #1 for Multichannel Marketing Journey Orchestration.
Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands. For more information, go to optimove.com
